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FAQ:
Q: What kind of cat is Hello Kitty?
A: Sanrio depicts Hello Kitty as a young female gijinka ( anthropomorphization) of a Japanese Bobtail cat with a red bow and no mouth. According to her backstory, she is a perpetual 3rd-grade student who lives outside of London. Kitty and her twin sister, Mimi, celebrate their birthday on 1 November 1974.
Q: How many products does Hello Kitty appear on?
A: According to Sanrio, in 1999 Hello Kitty appeared on 12,000 different products yearly. By 2008, Hello Kitty was responsible for half of Sanrio’s $1 billion revenue and there were over 50,000 different Hello Kitty branded products in more than 60 countries.
Q: How did Hello Kitty become so popular?
A: Shortly after Hello Kitty’s creation in 1974, the Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. Sanrio brought the character to the United States in 1976. By 2010, Sanrio had turned Hello Kitty into a global marketing phenomenon, worth $6 billion a year.
Q: Why doesn’t Hello Kitty have a mouth?
A: Another explanation Sanrio has given for Hello Kitty’s lack of a mouth is that she “speaks from the heart. She’s Sanrio’s ambassador to the world and isn’t bound to any particular language.”